'AI frees time for high-value creation': OPPO talks how smartphones democratizes storytelling

June 12, 2026 - 02:20

Simon Liu of OPPO and Davide Reinecke discussed the future of digital beauty during a talk at Room for Dreams, held at Milan Design Week 2026. Their conversation centered on how artificial intelligence is reshaping the way people use smartphones to tell stories.

According to Liu, AI tools on modern phones are removing technical barriers that once required hours of manual editing. Instead of spending time on repetitive tasks like color correction or background removal, users can now focus on the creative aspects of their work. "AI frees time for high-value creation," Liu said, emphasizing that the technology does not replace human creativity but amplifies it.

Reinecke added that the shift is making professional-grade storytelling accessible to a much wider audience. In the past, producing a polished video or photo series demanded expensive gear and specialized skills. Now, a smartphone with AI-driven features can handle complex processing in real time, allowing anyone to produce compelling content.

The discussion also touched on the concept of digital beauty. Both speakers agreed that AI should enhance natural aesthetics rather than create unrealistic standards. They argued that the goal is to help people express themselves more authentically, not to impose a filtered version of reality.

As smartphone cameras continue to improve, the role of AI in creative work is expected to grow. Liu and Reinecke predicted that future devices will offer even more intuitive tools, further lowering the barrier to entry for visual storytelling. The talk underscored a broader trend: technology is becoming less of a hurdle and more of a partner in the creative process.