Varsity Brands Names Former Chewy Exec as Chief Technology & Product Officer

February 17, 2026 - 10:22

Varsity Brands, a leading designer and manufacturer of athletic and academic apparel, has announced the appointment of Satish Mehta as its Chief Technology and Product Officer. Mehta, a former executive from the online pet retailer Chewy, will now lead the company's comprehensive product and technology strategy.

In his new role, Mehta will be responsible for overseeing the development of advanced digital platforms and creating data-driven customer experiences. A key focus of his mandate will be building and maintaining secure, robust technological systems to support the company's extensive operations. This strategic hire signals a significant investment in Varsity Brands' digital future and its commitment to innovation in the scholastic and team sports markets.

The company, headquartered in Farmers Branch, Texas, continues to expand its influence following its acquisition by the global investment firm KKR in a landmark $4.75 billion deal finalized earlier this year. The appointment of a seasoned technology leader from a major e-commerce platform is viewed as a direct move to enhance the company's digital capabilities and drive growth in an increasingly online marketplace.