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PORTSMOUTH, HAMPSHIRE - June 15, 2026 - Crumb, a company focused on pet protection technology, has received the National Technology Award for Startup Tech Company of the Year. The award recognizes the firm's work in developing devices that help keep pets safe from common household hazards.
Founded by a team of engineers and veterinarians, Crumb creates sensors and alert systems that notify owners when their pets access dangerous areas or consume harmful substances. The company's flagship product, a small wearable collar tag, can detect toxic foods, open cabinets, and even open doors. It sends real-time alerts to a smartphone app.
The National Technology Awards committee praised Crumb for its practical approach to solving a real-world problem. "Crumb has taken a niche concern and turned it into a scalable, user-friendly product," said a spokesperson for the awards. "Their technology is not just clever; it saves lives."
Crumb's CEO accepted the award at a ceremony in London, thanking the team and noting that the company plans to expand its product line later this year. The startup has grown from a small workshop in Portsmouth to a team of over 50 employees, with products now available in several European countries. The award is expected to help the company secure further investment and enter new markets.
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