Fine Tune Taps Procurement Tech Veteran Jason Busch as Vice Chairman

September 22, 2026 - 18:14

Fine Tune has named Jason Busch, a well known figure in procurement technology, as its new vice chairman. Busch brings years of experience to the role, having founded Spend Matters, a publication and research firm that covers the procurement and supply chain software market. His move to Fine Tune marks a notable shift for a company looking to expand its footprint in spend management and procurement solutions.

Busch built a reputation as an analyst and commentator who tracked the rise of digital procurement tools long before the category became crowded. His background spans research, advisory work, and hands on involvement with technology vendors. That mix gives him a broad view of how buying organizations evaluate software and where existing platforms fall short.

In his new position, Busch is expected to help shape strategy and guide product direction as Fine Tune works to differentiate itself in a competitive field. The appointment signals that the company wants to lean on deep industry knowledge rather than just marketing claims. Procurement leaders often struggle with fragmented data and slow adoption of new tools, and Busch has written extensively about those pain points.

The hire also reflects a broader trend of analysts and founders moving into operating roles at software firms. Companies increasingly value people who understand both the buyer's perspective and the vendor's challenges. Busch's decision to join Fine Tune suggests he sees an opportunity to influence how procurement technology evolves from the inside, rather than only commenting on it from a distance.